Florence

Florence Shopping Guide at Google Maps

Last Revision: 28.07.2026
Last Full Check: 31.05.2026





Brand Stores


Acqua dell'Elba
  • Via dei Calzaiuoli, 45r
  • Piazza di San Giovanni 9r



    AquaFlor Firenze
  • Via Borgo Santa Croce, 6



    Acqua di Firenze
  • Via delle Belle Donne 15b



    Bois 1920
  • Borgo Santi Apostoli, 27/r



    Chanel
  • Piazza della Repubblica, 46R

    Chanel Les Exclusifs.



    Cartier
  • Via degli Strozzi 36/r

    Cartier Les Heures de Parfum.



    Dr Vranjes
  • Via della Vigna Nuova, 30/R
  • Via della Spada 9/R
  • Borgo La Croce 44 R
  • Via Calimala 29R



     Etro Profumi
  • Palazzo Rucellai, Via della Vigna Nuova 50r



    EXTRA VIRGO
  • VIA DEL TREBBIO 6R



    ERBARIO TOSCANO
  • Via Por Santa Maria, 39



    Farmacia SS Annunziata
  • Via dei Servi, 80R
  • Via Porta Rossa, 43r



    Antica Farmacia del Cinghiale
  • Piazza del mercato nuovo, 4-5/R

    Besides Erbario Toscano is sold here as well.



    Hermes
  • Via degli Strozzi 16

    Hermessence' line.



    spezierie palazzo vecchio (I profumi fi firenze)
  • Via Vacchereccia, 9/R (Spezierie Erboristerie Palazzo Vecchio)



    Jo Malone
  • Via degli Speziali 6/8



    Le Labo
  • Via Porta Rossa 54



    L'Erbolario
  • Via Del Corso 23r



    Lorenzo Villoresi
  • Via de Bardi, 12

    Perfumery + Museum of Scent.



    Ortigia
  • Borgo San Jacopo 12R




    profumoir
  • Via di San Niccolò 72R (Olfactory Library) & Via di San Niccolo 85/95R (Casa Profumoir, laboratory and aromatic garden)

    Profumoir is an immersive fragrance destination, curated by Sileno Cheloni, in Florence’s San Niccolò district, bringing together an olfactory library and boutique, a perfume laboratory, an aromatic garden, and Casa Profumoir — a private guesthouse dedicated to the art of scent. Visitors can explore the brand’s fragrances, book personalized perfume-making experiences, or stay at the perfumer’s former residence.



    Santa Maria Novella
  • Via della Scala 16
  • Via De' Tornabuoni 71/R
  • Via Reginaldo Giuliani 143/A
  • Via Roma 2



  • Via di San Niccolo 72r



    STEFANO RICCI
  • Palazzo Tornabuoni, Via dei Pescioni, 1



    Teatro Fragranze Uniche Firenze
  • Via dei Tosinghi, 22R




    Perfumeries


    L'Oprofumo Also on Instagram.
  • VIA PIETRAPIANA 44R

    Brands: Adjiumi*, Andy Tauer Parfums, Anthologie by Lucien Ferrero, Acca Kappa, Aedes de Venustas, AEMIUM, Agarthi, Ajmal, Al Ambra Perfumes, Allegro Parfum*, Amoln, Amouage*, Atelier Materi*, Amouroud, ANFAS, Antonio Alessandria Parfums, Arquiste, Art Landi Profumi, Arte Profumi, Atelier Des Ors, Attar Al Has, Bruno Acampora Profumi, Baruti, BeauFort, Beso Beach, Bibbi Parfum, Bienaimé, Björk & Berries, Blancheide, Blend Oud, BLNDRGRPHY, Boadicea the Victorious, BOIS 1920, Bond No. 9, Borntostandout, Brand No More, Byron Parfums, Carner Barcelona, Casa Amalfi, Cherigan Paris, Cire Trudon, Clean, Clive Christian, Coreterno, Creed, Contes des Parfums*, Danhera, David Jourquin, D:SOL MMXVI, Electimuss London, Epicò, Etat Libre d'Orange, Francesca Dell'Oro, Franck Boclet, Geo. F. Trumper, Ghawali, Grammatik Drammatik, Grandiflora, Heeley, Hilde Soliani, Hunq*, I Fiori del Male, Indult Paris, Jeroboam, Jovoy Paris, Jacques Fath, J-Scent, JUL ET MAD, Juliette has a Gun, Jupilo Paris, Kajal Parfums Paris, Knize, Kilian Paris, Keiko Mecheri, Khayali, La Compagnie de Provence, L'Atelier Parfum, Laboratorio Olfattivo, La Closerie des Parfums*, Laurent Mazzone Parfums, Lengling Munich, L'Entropiste, Les Bains Guerbois 1885, L'Orchestre Parfum*, Liquides Imaginaires, Luce di Sorrento, Maison Cataliya, Maître Parfumeur et Gantier, MAJOURI Paris, Maison Noir*, Mancera, Mabou***, Marc-Antoine Barrois, Masque Milano, Meo Fusciuni, Miller et Bertaux, MiN NEW YORK, Mizensir, Morph*, MONREALE Parfums, Maison de L'Asie, Molinard Parfums, Musgo Real, Mutis Nueva Granada, Moth and Rabbit Perfumes, New Notes, Nasomatto, Nobile 1942, Nectar Olfactif, NISHANE Istanbul, Olivier Durbano*, Olibanum, Odin New York, Ojar Parfums, Ormonde Jayne, Orto Parisi, Parfums De Gabor, Parfums Nicolai, Pana Dora Sweden, Pernoire Parfums*, Psychotic London*, Parfumerie Particulière Paris, Parfums MDCI, PHOTO/GENICS+CO, Pierre Guillaume Parfumerie Generale (BLACK COLLECTION, WHITE COLLECTION), Profumo di Firenze, Reserve En Afrique*, Rajani, Renier Perfume, Robert Piguet, Roos & Roos, Rose & Co Manchester, SANTI BURGAS, SASVA Parfums, Senyokô, Stéphane Humbert Lucas, Spirit of Kings, Superz Budapest, Taylor of Old Bond Street, The Gate Fragrances Paris, THoO The House of Oud, Tuttotondo, The Spirit of Dubai, Truefitt & Hill, Vilhelm Parfumerie, Widian Aj Arabia, WienerBlut Perfumes, WA:IT, Wesker Parfums.

    + their house brand l'Oprofumo.

    There also used to be 19-69 Nineteen-Sixtynine, 4160 Tuesdays London, Anima Mundi, Botanicae, Benchaâbane Parfumeur, Caron Paris, Christian Tortu, Cinq Mondes, Demeter The Library Of Fragrance, Esteban, Franck Muller, FLUMEN profumi, GOTI PERFUME, Ideo Parfumeurs, Isabey, Institut Très Bien, Jacques Zolty, Jehanne Rigaud, J.U.S, Kinetic Perfumes, Knize, La Manufacture Paris, Les Néréides, Making Of Cannes, Maïssa Parfums, Malbrum, MONDIAL 1908, Mansfield, Memo Paris, Naomi Goodsir, O'driu, Orlov Paris, Phuong Dang, Parfum M.Micallef, PREMIERE NOTE, Roberto Ugolini, Royall Lyme Bermuda, REINE DE SABA, Richard Lüscher Britos, Rito Parfums, Sulmona Essenza, Sense of Scent, Step Abroad, The Harmonist, Tola, The Vagabond Prince, Xerjoff (Casamorati).

    Disclaimer: Please pay attention to the fact that there's TWO kind of house numbers - with and without R; accordingly the perfumery is located at Piazza dei Ciompi. The house at via Pietrapiana 44 houses the COOP' supermarket.

    The branch @Borgo degli Albizi, 77 stocks at least Aedes de Venustas, Atelier Materi, Bohoboco Parfums, Botanicae, Borntostandout, Bois 1920, Cherigan, Carthusia, D.S&Durga, ExtraVirgo, Frédéric Malle, Fragrance de Bois, Histoires de Parfums, Jeroboam, Jacques Fath, Jusbox, Jazeel Perfumes, LabSolue, L'Orchestre Parfum, La Closerie des Parfums*, L'Entropiste, Michele Marin Essenza, Meo Fusciuni, Masque Milano, Mes Bisous, Marc-Antoine Barrois, Neydo, Nishane, Oman Luxury, Ormonde Jayne, Pana Dora Sweden, Pesade, Profumo di Firenze, Parfumerie Particulière Paris, Regalien Istanbul, Son Venin, Stéphane Humbert Lucas, Uniquee Luxury, Zeromolecole.



    Avery Fine Perfumery
  • Borgo degli Albizi, 70

    Brands: at least Avery, A Lab on Fire, Agonist, By Kilian*, Boadicea The Victorious, Fornasetti, Histoires de Parfums*, Lorenzo Villoresi*, Re Profumo Venezia, s-perfume, SoOud, The Hype Noses.



    Profumeria Inglese
  • Via de' GINORI 2R
  • VIALE GIUSEPPE MAZZINI 3R

    Brands: Annick Goutal, Acqua dell'Elba**, ANNA PAGHERA, ATKINSONS, Byredo, COMME DE GARCONS, CARON, Creed, Czech&Speake, Diptyque, Escentric Molecules, Floris, Frederic Malle**, Farmacia SS Annunziata 1561, FRAGONARD, FUGAZZI, GIARDINI DI TOSCANA, Gritti Venezia, JEAN CHARLES BROSSEAU, JEAN PATOU, Knize, L'ARTISAN PARFUMEUR, Lorenzo Villoresi, LABORATORIO OLFATTIVO**, LES NEREIDES, MAISON TAHITE, MOLINARD, Molton Brown**, Nasomatto, ORTO PARISI, ORTIGIA, OFF-WHITE, Penhaligon's, PANAMA 1924, REMINESCENCE PARFUMS, ROBERT PIGUET, ROSE & MANCHESTER, Storie Veneziane, TUTTOTONDO, TIZIANA TERENZI, TEA ROSE, Trueffit & Hill.

    The list is common to all stores.



    L Olfattorio - Bar a Parfum
  • Via de Tornabuoni 6

    Brands: Affinessence, Akro Parfums, Amouage, Antinomie, Anti Parfum, Atelier Materi, Annick Goutal, BDK Parfums, Caron, Comptoir Sud Pacifique, Carine Roitfeld*, Diptyque, E.Coudray, Ella K, Frapin, Fabbrica Della Musa, Fragrance Du Bois, Initio Parfums Privee, Les Parfums de Rosine, Maison Crivelli, Miller Harris, MiN NEW YORK, Maison Rebatchi, Obvious Parfums, Parfums de Marly, Philly & Phill, Room 1015, Teo Cabanel, The Different Company, Veronique Gabai, Vertus, What We Do Is Secret.

    According to the sales' assistant, every Olfattorio' branch across Italy has the same range of brands.



    Profumeria Invicta
  • Via Ricasoli, 49r

    Brands: at least Atkinsons, Arquiste, Atelier des Ors, BORNTOSTANDOUT, Bon Parfumeur, Danhera, Essential Parfums, Fragonard, Gravel, Goldfield&Banks, Houbigant, Initio Parfums Privee, Keiko Mecheri, Lorenzo Villoresi, Les Eaux Primordiales, Les Bains Guerbois 1885, MaxMatto, Maison Tahite, Ortigia, Parfums de Marly, Perris Monte Carlo, Sasva Parfums, Salum Parfums, The Gate, Thameen, The Merchant of Venice, Teatro Fragranze Uniche, V-Canto, Welton London.



    Profumeria Campomarzio
  • Via della Condotta, 65

    Brands: Alexandre J, Anomalia Paris, By Kilian, BYREDO, Brecourt, Chambre52, CREED, Cire Trudon, Essential Parfums, Ex Nihilo, Escentric Molecules, Eredi Zucca, Fornasetti, Floraiku, FREDERIC MALLE, Grossmith London, HFC Haute Fragrance Company, HERMETICA PARIS, JACQUES FAITH PARIS, JEU DES GARÇON, LIGNE ST BARTH, L'Artisan Parfumeur, L'ATELIER PARFUM, L'Objet, Maison Francis Kurkdjian, MANCERA, MARC-ANTOINE BARROIS, Masque Milano, MATIERE PREMIERE, Memo Paris, Mind Games, MONTALE PARIS, NASOMATTO, Ormaie, ORMONDE JAYNE, ORTO PARISI, PARLE MOI DE PARFUM, PENHALIGON'S, Pantomime, Parco 1923, Parfums MDCI**, Parfums d'Orsay, Perfumer H, Rubeus Milano, Ramon Monegal, Roja Dove, Sisology, THE ESSENTIAL BLEND, Thomas de Monaco, vero.profumo, Venezia 1920, WIDIAN BY AJ ARABIA.

    The list is common to all branches in Italy. There's a store finder on every page of a particular product, showing, whether the product is stocked at 'your' store.



    Profumerie Aline
  • Via dei Calzaiuoli, 53

    Brands: at least Acqua Dell'Elba**, Acqua di Parma, Armani Prive, Aerin, Bruno Acampora, By Kilian, CAVE Essential Luxury Parfum, Costume National, Comme des Garcons, Etro, Giardini di Toscana, Houbigant, Jousset, Jean-Charles Brosseau, Lorenzo Pazzaglia, Maison Tahite, Miller et Bertaux, Ortigia, Perris Monte Carlo, Robert Piguet, Reminiscence, Simone Andreoli, Serge Lutens, Tom Ford Private Blend, The Merchant of Venice.

    There also used to be Caron, Dolce & Gabbana Velvet Collection, Jean Patou.



    Zhor Parfums Also on Instagram.
  • Via dei Rondinelli, 1R

    Brands: at least Avau Parfums, Astrophil & Stella Parfums, Agatho Parfum, Alex+ Parfums, Boadicea the Victorious, CLIVE CHRISTIAN, FRAGRANCE DU BOIS, Jupilo, Kajal, MONTALE PARIS, Marrakech Imperial, Nishane Istanbul, Oman Luxury, PANTHEON ROMA, Rito Parfums, STEPHANE HUMBERT LUCAS PARIS, Strangelove NYC, The House of Oud, The Merchant of Venice**, Tiziana Terenzi.



    LUISAVIAROMA
  • Via Roma, 19/21r

    Brands: By Kilian, Byredo, Cire Trudon, Jo Malone, L'ARTISAN PARFUMEUR, Le Labo**, Maison Crivelli, MAISON FRANCIS KURKDJIAN, MALIN+GOETZ, Matiere Premiere, Memo Paris, Maison Bereto*, PENHALIGON'S, SANTA MARIA NOVELLA, Stora Skuggan*, Tom Ford Private Blend, Pauline Rochas (The Seven Collection by Pauline R)*, Tobba Parfums*.
    There also used to be CHRISTIAN LOUBOUTIN BEAUTY, D.S&Durga**, Diptyque, FREDERIC MALLE, Hermetica.



    La Rinascente
  • Piazza Della Repubblica

    Brands: Akro Fragrances*, Armani Prive, Acqua di Parma, Affinessence, Annick Goutal, Amouage, Anima Vinci, Antinomie, Anti Parfum, Atelier Materi, Atkinsons, BDK Parfums, By Kilian, Byredo, Carine Roitfeld*, Creed, Comme des Garcons, Czech&Speak, Comptoir Sud Pacifique, Diana Vreeland, Diptyque, E.Coudray, Ella K, Fabbrica Della Musa, Fragrance Du Bois, Frapin, Herve Gambs, Honore des Pres, L'Artisan, Les Parfums de Rosine, Lostmarc'h, Liquides Imaginaires, L.T.Piver, Maison Francis Kurkdjian, Maison Crivelli, Miller Harris, MiN New York, Ortigia*, Obvious Parfums*, Penhaligon's, Philly & Phill, Room 1015, Teo Cabanel, The Different Company, What We Do Is Secret.



    Aldo Coppola
  • Via del Parione 62r

    Brands: Anna Paghera, Björk & Berries, Verduu.



    Barthel
  • Via dei Serragli, 234/R

    Brands: Cire Trudon.



    GERARD LOFT
  • Via dei Pecori, 34/36R

    Brands: Mirko Buffini.



    Eredi Chiarini
  • Via Porta Rossa 33/R

    Brands: Creed, Eight&Bob.



    Le Vanità
  • Via del Corso, 15R
  • Via Porta Rossa, 55

    Brands: Atkinsons (@Porta Rossa), Acqua di Parma (@Porta Rossa), Eolie Parfums, Serge Lutens (@Porta Rossa).
    The branch @Via Masaccio, 264 stocks Angelo Caroli, Acqua dell'Elba.
    The branch @Via Marconi, 102 stocks Acqua dell'Elba, Dr Vranjes, Eolie Parfums, Giardini di Toscana.

    Also one of the stores (or all of them :) ) has to carry Goldfield&Banks, Initio Parfums Privee, Parfums de Marly.



    Beauty Planet
  • Via Francesco Doni 38

    Brands: Acqua dell'Elba, Comme des Garcons, Chabaud, Giardini di Toscana, Perris Monte Carlo.



    Profumeria Mario
  • Via della Vigna Nuova 22R

    Brands: Atelier des Ors, Amouage, Cinq Mondes, Juliette has a Gun, Laboratorio Olfattivo, Lorenzo Villoresi, Orens Parfums, Robert Piguet, Tiziana Terenzi.



    Bottega Di Sguardi
  • Via del Parione, 54/R

    Brands: Clive Christian, Liquides Imaginaires, Profumum Roma.



    SOCIÉTÉ ANONYME
  • Via Giovan Battista Niccolini 3/F

    Brands: Synesthesie.



    Fattonaso (Isolotto)
  • Via Libero Andreotti, 37

    Brands: Goldfield&Banks, L'Erbolario, Ortigia, Parfum d'Empire.



    Sephora
  • Staz.S.Maria Novella Piazza Stazione

    Brands: 100Bon, Armani Prive, Acqua di Parma, Aesop, Fresh, Jo Malone, Kayali, Neom, Tom Ford Private Blend, THE 7 VIRTUES.

    The list is common to all branches in Italy. There's a store finder on every page of a particular product, showing, whether the product is stocked at 'your' store.



    ACQUA DI ROSE
  • VIA PACINOTTI 35 R

    Brands: Geodesis.



    Mazzoni
  • Viale Don Minzoni 15R

    Brands: Aqua dos Açores, Farmacia SS Annunziata.



    Studio Dimore Collection
  • Via dei Fossi 41/r

    Brands: there used to be Source Adage.



    BARTOLINI FIRENZE
  • Via Dei Servi, 72/R

    Brands: Baobab Collection.



    Profumeria Caterina de’ Medici
  • Via Cento Stelle 20/D

    Brands: Acqua di Sardegna, Acqua dell'Elba, Acqua di Portofino, Erbario Toscano, Hugh Parsons, Rose&Co.



    Douglas
  • VIA PANZANI, 31/R

    Brands: Le Couvent Des Minimes.



    FARMACIA CAMILLI
  • PIAZZA OTTAVIANI 8

    Brands: Melvita.



    OFFICINA ERBORISTICA SANT'IACOPINO
  • Piazza San Iacopino 4/a

    Brands: L'Erbolario.




    Airports


  • Amerigo Vespucci Airport: Acqua di Parma, Acqua dell'Elba, Etro.





    Closed Stores


  • Dr Vranjes (Via San Gallo 63 R)
  • Elisir (Borgo Degli Albizi 70/R) Replaced by Avery Perfumery.
  • OLD ENGLAND STORES (VIA DE' VECCHIETTI 28/R)
  • OOO CONCEPT (Viale Spartaco Lavagnini 70)
  • Profumeria Antonella (Piazza Dalmacia 37)
  • PNP/ A piedi nudi nel parco (Via del Proconsolo, 1/n)
  • The Merchant of Venice (Via degli Strozzi 28/R)
  • Wongvalle (Via Delle Belle Donne, 16)




    *According to the homepage of the brand.
    **According to the homepage of the store.
    ***According to distributor.
    ****According to forums


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  • One thought on “Florence

    1. Brett M. says:

      I understand that there is now a Le Labo boutique in Florence.

      Via Porta Rossa, 52 R/r, , 54/R, Firenze, 50123

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